Brains goes Back to Black
Wales’ best loved brewer has added a brand new beer to its portfolio. Today, on St David’s Day, S.A Brain and Co Ltd unveiled Brains Black.
The beer marks Brains’ return to the stout market. Having already achieved success in the cask ale and smooth market with Brains SA and Brains Smooth respectively, Brains is hopeful that its new product will prove equally popular.
Brains’ Sales and Marketing Director Richard Davies said: "We are very excited about Brains Black and proud to launch it on St David’s Day. From early research we found there to be a real passion for a welsh stout that could be offered as an alternative to the market leader.
"Brains Black has a bitterness and a distinctive dark malt flavour that marks it out as a true reflection of this style of beer. Beer drinkers will instantly recognise this as a classic stout. It has proven extremely popular in consumer taste tests and we are hopeful that it will appeal to established stout drinkers, as well as those discovering stout for the first time."
Putting the beer to the test at the launch was former Wales scrum half Rob Jones and former Ireland flanker Simon Easterby. In a blind taste test Brains Black was pitted against the market leader and Rob and Simon were asked to distinguish between the two. And while the Welshman guessed correctly the Irishman struggled to tell the difference.
Brains Black has been given a distinct and modern identity, which draws on Brains’ Welsh heritage. The pump clip features an iconic Celtic symbol, which has been designed using the tongue of the Brains corporate dragon. It will be available at selected pubs and bars later this month and by the end of the year it will be stocked in at least 100 outlets.
FIND YOUR NEAREST STOCKIST
Adam & Eve, Swansea
Albion Hotel, Penarth
Angel Hotel, Narberth
Birchgrove Hotel, Cardiff
Black Boy, Swansea
City Arms, Cardiff City Centre
Clifton Hotel, Roath, Cardiff
Cockett Inn, Swansea
Colliers Arms, Aberkenfig
Court Royale, Aberystwyth
Crown Inn, Tenby
Crwys Hotel, Heath, Cardiff
Dempseys, Cardiff City Centre
Farmers Arms, Swansea
Halfway, Pontcanna, Cardiff
Hope and Anchor, Pendre
Jolly Sailor, Porthcawl
Kings Head, Llantwit Major
Kitty Flynn’s Cardiff City Centre
Lime Tree, Chepstow
Millwood Inn, Barry
Old Arcade, Cardiff City Centre
Packet Hotel, Cardiff
Plough, Whitchurch, Cardiff
Romilly, Canton, Cardiff
Royal Exchange, Llandaff North, Cardiff
Royal Oak, Roath, Cardiff
Royal Oak, Fishguard
Scholars, Aberystwyth
Splotlands, Splott, Cardiff
Station, Cogan, Penarth
Tafarn Y Trapp, Swansea
Terra Nova, Cardiff Bay
Three Arches, Llanishen, Cardiff
Three Horseshoes, Cardiff
Yard, Cardiff City Centre