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Our Values

Our family heritage and traditional values mean that within the Brains Group, we have a unique culture and identity. It may be a cliché, but we know that our best asset IS our people,

We want to celebrate this, and continue on our journey to instil passion and pride in all new and existing team members, through sharing and championing our values.

This means we can recruit team members who share similar values; develop and challenge each other to ensure we are acting in the right way; and actively ensure these values inspire and guide us throughout everything we do.

So what are our values? In 2016 we held 17 workshops across the company, gaining insight and feedback about what it means to work for Brains. As a result, our team members told us that these are the values that are really important to them:

We are fiercely proud to be a Welsh, family-run business with a long-standing history and tradition of bringing Wales together. We are passionate in ensuring that we all deliver outstanding customer experiences

We also enjoy what we do. We are a hospitality business and we constantly look for opportunities to create a great working environment to have fun at work, whilst also creating enjoyable and memorable experiences for our customers. 

We take ownership of our roles and are empowered to make our own decisions and be accountable for what we say and do.

We seek to appropriately and respectfully challenge each other to constantly make improvements to the way we work, and ensure we are the best we can be.

Finally, throughout everything we do, we treat our customers, colleagues and ourselves with the utmost respect.

So, what does all this mean?

Our Values are our shared beliefs. Our Behaviours are the way we demonstrate these values.

This framework enables us to reward the fantastic values and behaviours our team members display and to recruit, train, develop, promote and feedback to team members to continue our journey.

Together we brew Wales' most famous beers and proudly serve outstanding food and drink with a warm Welsh welcome.

For all of our great opportunities to join our family, click here.

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