Wales’ largest brewer and hospitality retailer, Brains, has teamed up with Welsh rock legends, Stereophonics, to create a new Ale.
The 4.1 per cent pale ale, called Phonics, was created to celebrate the multi-million-selling band’s recent Number One album, ‘Keep The Village Alive’. Phonics is a vibrant pale ale with complex citrus, fruit and floral hop character with sweet biscuit and caramel malt flavours, balanced with a crisp bitter finish.
It is the first time that Brains has collaborated with a band to brew a beer and the brewery is set to launch the ale in the coming weeks. Beer fans will get their first opportunity to try Phonics in March in pubs across the country and Brains’ head brewer, Bill Dobson, said: “We at Brains are massive Stereophonics fans so imagine our excitement when the opportunity to brew with them came our way.
“Brains beer and Stereophonics are two of Wales’s most well-loved icons and we can’t wait for our customers and music fans to give it a try. The band was involved from the beginning and really got stuck in with the brewing process. Kelly, Rich, Adam and Jamie spent the day with us choosing the ingredients, refining the recipe, adding the grains and hops. We can’t tell you how over the moon we are in launching this very special ale with Wales’ most well-loved band.”
Stereophonics frontman Kelly Jones, said: “We’ve grown up with Brains, starting our early years with performing in many pubs in the Valleys. We’ve all enjoyed Brains beer too and we’re looking forward to taking a taste of home with us when we tour later this year and we’re excited to be able to offer fans the chance to enjoy something we’ve created with Wales’s best known brewery.”
Phonics will be available at Stereophonics massive outdoor show at Cardiff City Stadium June 4th, 2016.
The pump clip will be familiar to fans of the band and was designed by Kelly Jones himself.