Our brewers worked tirelessly to create a Beard Enhancing Beer, Hopster, designed to attract the growing number of ‘hipsters’ consuming craft ale and seeking a well kempt, full-beard to suit their urban lifestyle.
Male hipsters are often defined by a luscious man bun with a handsome beard to match. Many would-be-hipsters often miss out on the elusive ‘hipster’ status due to their inability to grow facial hair. We overcame this difficult, and sometimes confidence decreasing situation, by creating Hopster ale enriched with bryonglapstatin oils found in plants from the Atlas mountains in Morocco and Swihindalia minerals from the Urubamba Valley in Peru.
Research undertaken on Hopster discovered that after drinking half a pint of Hopster every day for a week, men registered up to 3.7cm of facial hair growth more compared to the previous week.*
Our Head Brewer Bill Dobson, said “we’re delighted with the outcome of Hopster, a lot of work went in behind the scenes to create a great tasting IPA that had beard enriching effects. Myself and the guys have enjoyed testing it out and measuring the results – it really does work and is a fantastic way for us to engage with the craft beer community.”
Hopster is a 4.3% light golden IPA with a fresh, full flavour and caramel and tropical fruit hints on the nose.
***67% of 108 men agree they saw a fuller facial hair in 7 days.