S.A.Brain & Co. Ltd are delighted to announce a significant partnership extension with the Welsh Rugby Union which will see our sponsorship stretch through until summer 2018.
Our sponsorship of the WRU began back in 2004, when we became the first Welsh brand to sponsor the Welsh team’s shirt – our name was emblazoned across the players’ chests for both the 2005 and 2008 Grand Slams and in 2010 we switched to become the ‘Official Ale of the WRU.’
The new deal sees National Dual Contract players being appointed as brand ambassadors, and we’re delighted to have Alun Wyn Jones representing us for the next three years.
“Brains have significantly invested in Welsh rugby and their continued support is vital to us” said WRU chairman Gareth Davies. “Brains have become synonymous with Welsh rugby and help provide the much needed funds which help us not only safeguard its future but ensure that our national game continues to thrive in communities around the country.”
Alun Wyn Jones said: “I’m looking forward to working with the team at Brains and seeing what they have in store for me. The brand has become synonymous with Welsh rugby over the years and their sponsorship of the national jersey in 2005 and 2008 in particular will be embedded into the psyche of all Welsh rugby fans for many years to come. “
Bruce Newman, Head of Marketing at Brains said “After 12 very successful years of sponsorship of the Welsh Rugby Union we are delighted to announce a further extension. Welsh rugby and Brains beer are both iconic Welsh entities and we are looking forward to working closely together in the coming years and in particular with our brand ambassador, Alun Wyn Jones.”