Riders tackling the country’s biggest cycling event will be able to quench their thirst with the official ale of VELOTHON Wales 2017 thanks to Brains.
Brains, Wales’ biggest brewer and hospitality company, have teamed up with Run 4 Wales, the Cardiff-based events company delivering VELOTHON Wales, to brew a new and exclusive ale ahead of the sportive on Sunday 9th July.
The 3.5% session IPA is bursting with citrus hop flavours with a crisp, refreshing bitterness that comes from Challenger, Mosaic, Pallisade and Jarrylo hops.
Its name, ‘Hops on your Bike’, was the idea put forward by cyclist Matthew Lakelin and came out on top of an online poll following a social media competition.
Matthew’s prize was a free entry for this year’s VELOTHON Wales and a tour of Brains Cardiff Brewery to see Hops on your Bike being produced.
Hops on your Bike will be available exclusively in selected Brains pubs throughout July and all riders who complete the 110km or 140km VELOTHON Wales courses will be able to claim a free pint with their finishers medal in pubs in Cardiff city centre.
Tim Lewis, PR Manager at Brains, commented: “We know there’s nothing better after a long summer bike ride than rewarding yourself with a nice cold pint.
“That’s why we are delighted to partner with Run 4 Wales for this year’s VELOTHON, which is another incredible event for South Wales.
“Our head brewer Bill Dobson is an avid cyclist and he’s enjoyed brewing this limited edition session IPA, that we are sure will be a hit with the thousands of men and women taking part in VELOTHON Wales.”
VELOTHON Wales Event Director, Nigel Russell, commented: “Thousands of cycling enthusiasts will race through the stunning scenery of South Wales next month, and thanks to Brains, they won’t be going thirsty.
“We’re delighted to partner with Brains, a brand synonymous with Welsh sport, so our cyclists and supporters alike can get a taste of this year’s VELOTHON Wales. If friends, family and local residents didn't have enough reason to get out and cheer the riders along the iconic route - they do now!”
Terms and conditions can be found here https://www.sabrain.com/promotional-tcs/