Welsh Rugby Union
In 2004 we became the first Welsh brand to sponsor the Welsh Rugby Union, and we like to think the ‘Brains’ across their shirt led to the famed 2005, 2008, 2012 and 2013 Six Nations titles! The infamous changes to the name for the French games, Brawn and Try Essai, are characteristic of our cheeky humour, and we have proven to be a winning combination for our boys. To celebrate our sponsorship we created ‘Bread of Heaven’ the Official Ale of the Welsh Rugby Union which can be enjoyed in the Principality Stadium during all Welsh rugby matches.
Though no longer emblazoned across the iconic shirt, our sponsorship and support of the WRU continues - and with four Six Nations Championship wins within 10 years of sponsorship, we hope the good luck will continue.
Football Association of Wales
Think Brains only supports the Rugby team? Think again.
In 2005, spurred on by our successful sponsorship of the Rugby team we expanded our sponsorship to the Football Association of Wales. This partnership has been an exciting one for us, and has seen Wales qualify for the Euros 2016, their first major tournament qualification since 1958. Our ales are poured at all Wales' home games and we're honoured to support them during home and away games.