This year, Brains celebrates the 60th anniversary of our most iconic beer, SA. For over 60 years, SA has been there for every great moment in Welsh history and the ale still stands as the toast of our nation. Since the first pint of SA was poured back in 1958, it’s been present in Welsh culture, cementing its place as a flagship pint in Wales and beyond.
Special ale? Samuel Arthur? Skull Attack? Nobody is quite sure what the SA stands for, the only thing we know is that we love a good party, and no anniversary is complete without a celebration.
But, did you know SA was first brewed to commemorate the launch of the Empire Games, which came to Cardiff between the 18th and 26th of July in 1958? Well now in 2018, we want to raise the same glass that was raised back then and celebrate the last 60 years of our most iconic beer.
We’re going to be looking back at the last six decades of SA, some of our favourite advertisements that have run (if you’re lucky enough to remember them!), as well as reminiscing about all those special moments that SA has been a part of - we all remember that Grand Slam, don’t we?
To mark the Empire Games of 1958, we’ll also be giving away pints of SA for 60p! All you have to do is get your voucher from the South Wales Echo on the July 18th, and pop into one of our pubs to celebrate with us. Terms and conditions can be found here.
But just because the games are over, doesn’t mean the party stops! Some of our city centre pubs will be holding ‘After the games… say SA!’ parties on the 27th of July to commemorate the closing of the Empire Games, when SA would be the toast of the city.
It won’t just be history and reminiscing we’ll be celebrating this year. We are so proud of SA’s legacy that we are going to make sure it continues by supporting Welsh culture for many years to come with the same passion it always has.
So here’s to 60 years of SA, the toast of the Welsh nation.
It wouldn’t be a 60th anniversary without SA.